Let’s face it: The world of real estate is highly competitive. So how you brand yourself makes a huge difference in how people perceive you and what types of clients you attract. To learn more about the real estate services you can leverage from a top Los Angeles mortgage broker, visit Peak Finance today.
Here are some expert tips on how to brand yourself for more success.
- Be genuine. Even if you want to be more like a thought leader you personally admire a lot, it’s best to keep your brand genuine, as Forbes advises. In other words, remain as close as the person you really are as possible. For example, if you have in-depth knowledge of new construction of single-family residences, that’s what you need to focus on. Similarly, if you’re a relatively reserved person, don’t try to be outgoing if it makes you uncomfortable. Clients can always tell if you’re not being authentic — and it will likely discourage them from working with you.
- Create your unique selling proposition — or USP. Determine what unique attributes, skills and/or knowledge you bring to the table. Find a way to communicate them in a way that resonates with your clients. For example, perhaps you have more than 10 years of experience selling luxury properties in Los Angeles while providing white glove customer service. You need to consistently communicate this in all of your marketing materials — both in copy and in imagery. Words and terms to use include “extensive experience,” “luxury properties” and “high quality. Your images should be high-resolution photos of stunning properties.
- Leverage social media. Thanks to Facebook, Twitter, LinkedIn, and YouTube, you can now easily share your expertise and stories with your clients. Whether you post information about new properties, blogs about certain topics of interest or videos of open houses, social media is the perfect platform for you to interact quickly and easily with buyers, sellers and other real estate agents. Just make sure that everything you post accurately reflects your brand in terms of tone, topic, and style.
- Protect your brand. As The Balance points out, it’s important to be vigilant about protecting your brand. Especially with social media and sites like Yelp that publish ratings and reviews, one negative comment can have far-reaching consequences. When you get positive reviews and comments, thank the people who wrote them. If you get a negative review, try to address the person’s problem and provide a satisfactory solution. Once they’re happy with the result, ask them to post about the experience. Since it’s important to keep up with positive and negative reviews, use Google alerts to notify you when someone mentions you or your brand.
- Network. Increase your circle of personal connections through community outreach, mixers, and online networking to help spread your personal brand.
Once you’ve built your personal brand, always act accordingly. People will now expect you to represent a certain type of clients and properties, as well as to work in a specific way. If they like your brand, they’ll keep them coming back to do more business with you — plus, they’ll likely refer you to their family, friends, and associates.
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For over 10 years, Peak Finance has been providing agents and homebuyer’s premier mortgage services and out-of-the-box solutions. Get in touch with us today to see how we can use the Peak Corporate Network to your advantage.